I like finding the creativity when a world event is to showcase. You have to picture your ad across many languages and cultures. And it seems like the World Cup is the one thing that can bring everything together.
Sunday, March 21, 2010
Hungry Hungry Eat Head
A live camera stramed images of pedestrians from the square. Using augmented reality capabilities, participants would hold images that the software would replace their human heads with fun cartoon visages and abstract monstrous faces.
Created by Hudson-Powell, Joel Gethin Lewis and Bren O’Callaghan, Hungry Hungry Eat Head occupied the Big Screen in Edinburgh.
Created by Hudson-Powell, Joel Gethin Lewis and Bren O’Callaghan, Hungry Hungry Eat Head occupied the Big Screen in Edinburgh.
Hungry Hungry Eat Head from Bren O'Callaghan on Vimeo.
Labels:
augmented reality,
cartoon heads,
hungry eat head,
live stream
Thursday, March 11, 2010
Where's the Pitch?
With the FIFA World Cup just under 100 days away, ads have been gearing up to promote the sport and show support for Africa. Pepsi creates this spot that just does that with light-hearted comedy and representing a sense of community. You don't have to be a football fan to appreciate this warm-spirited spot for Pepsi Max
For the non-soccer fans, those Pepsi-shirt clad men are some of the finest in the sport today.
For the non-soccer fans, those Pepsi-shirt clad men are some of the finest in the sport today.
Labels:
africa,
Akon,
didier drogba,
Frank Lampard,
leoni messi,
pepsi max,
steven gerrard,
world cup
Thursday, March 4, 2010
Slow Motion Pedigree Dogs
Slow motion is awesome. Add some dogs and you pretty much reach any audience and demographic. Feed the pups well and you just might have a marketing strategy.
TBWA.
TBWA.
Labels:
dog food,
dog treats,
dogs,
pedigree,
slow mo,
slow motion,
TBWA
Tuesday, March 2, 2010
Show Me Your Poker Face
Man with no emotion or the best poker face in the world. Phil Ivey "shows" a sense of humor with this classic spot. Full Tilt Poker.
Labels:
banned commercial,
full tilt,
Mrs. Ivey,
phil ivey,
poker
Sunday, February 21, 2010
Playing Under the Lights
The ad cleverly reinforces the night aspect of the game by having a player on the billboard interact with the "moon".

via Campaign Brief

via Campaign Brief
Labels:
adelaide,
club,
creative ad,
football,
jam,
moon,
moon striker,
united
Wednesday, February 10, 2010
Last.fm Screw Up
Not to often you see a social network with a television spot. Last.fm makes light of a first date. This is one that creates some confusion between a father and a young boy looking to take his daughter out in the early 1960s.
Thanks to my mom for the video.
Thanks to my mom for the video.
Sunday, February 7, 2010
2010 Super Bowl Ads
Although this year's commercial spots were listed for $2.6 million for a spot. Seems like the quality of spots were slim and a resounding theme that resemblemed "manly". Here is a compilation of my top 5 super bowl ads.
Budweiser: Bridges
Doritos: Snack Attack Samurai
Google: Parisian Love
E*Trade: Baby Girlfriend
Bridgestone: Whale of a Tale
And if you just so happen to want to get a little more out of the Super Bowl ads. Ad Age has EVERY spot for you.
Budweiser: Bridges
Doritos: Snack Attack Samurai
Google: Parisian Love
E*Trade: Baby Girlfriend
Bridgestone: Whale of a Tale
And if you just so happen to want to get a little more out of the Super Bowl ads. Ad Age has EVERY spot for you.
Labels:
ad age,
ads,
bridgestone,
budweiser,
doritos,
etrade,
Google,
parisian love,
super bowl
Thursday, February 4, 2010
Always Wear Your Seat Belt
A Public Service Announcement with an original approach to Embrace Life. Road safety advertising from the Sussex Safer Roads Partnership.
Labels:
car accident,
PSA,
road safety,
seat belt,
sussex
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