Global Warming Hits Home

I'm not really big on this Global Warming issue. Frankly I think it's a load of bull. I am, however, all for reducing our carbon footprint. After watching this environmental public service announcement, I've reconsidered and will take another look at this in a better perspective.

This environmental PSA from a Brazilian ad agency Ponoto de Criacao quietly and skillfully dramatizes the problem of climate change. "When you feel it, it's already too late." are powerful words. The image at the end is a vivid realization that can have a lasting impressions on anyone.



Please take the time to do anything to save our mother earth.

Via AdFreak.

Live Every last Drop

The beer bottle in this Heineken ad from McCann Erickson Dublin has lived quite the life. From the brewery to the journey it endures before it finally makes it "splash" at the party.

Nice spot, I really enjoyed the music and makes you think before we die, does our life flash before our eyes? Was it a life that we could look back on and say you did everything to live life to the fullest?




This is the second post for Heineken. Check out this comical spot: Every. Man's. Dream.

The Napkin Notebook

Creative brilliance can come from anywhere. What's important to remember is what setting you were in. Some of the greatest ideas started from a sketch on a cocktail napkin.

Euro RSCG Worldwide has developed the Napkin Notebook, a spiral-bound collection of cocktail napkins ready to be filled with notes, sketches and your creative content. Plus it's handy in case you want to grab the number of that cute girl at the end of the bar.

Where were you the last time you had a great creative idea? Go the site and sketch or write on the notebook, and email your creation or idea to a friend.

Fruit Wars: Blackberry vs. Apple

I'm in the process of buying a smartphone. And after initial review and that everything I do is related to Apple. I have chosen the iPhone. Apple, Inc. is a company of innovators and I happen to be attractive to that, but when it comes to fruit...well I might be swayed by the Blackberry.



Guava Studios produced a fruity campaign for Blackberry. I’m sure the Apple doesn’t stand for anything or represent any familiar touchscreen device or anything.

And if you don't like your Blackberry. There is a following for you: Crackberry.

Mixing Business With Pleasure

The economy appears to be in a downward spiral. How do you lift morale during the downturn? Install an indoor slide!

In an office building in Britain, designers created a slide made of steel and plastic that is 87 feet long and a 40 foot drop. No more waiting for an elevator!

In seven exhilarating seconds you can descend from the third floor to the ground floor in the reception area.

A creative way to mix business with pleasure. The slide may be a gimmick, but a unique way to make a case of the Mondays a little more spirited.

Space is the Limit (.com)

We've all heard of a message in a bottle floating in the ocean. What about a message floating in space?

Because the world is overcrowded with commercial messages, you have to look beyond the horizon and raise the bar.

In April, Interactive Art Director '09 and Hyper Island in Stockholm will take your personal e-messages that you can submit on their site and will fly them into space. This is your chance to market yourself to the extra terrestrial beings. Over 2000 messages have been created. You can take a look at the Space Stats.

Take a look: Space is the Limit

Is this the future of communication or an opportunity to pollute space with our trash?

Also take a look at the 2008 collaboration.

Street Art - Inflatable Sculptures

I'm a fan of any form of art, but the ones that I take a particular liking too is the art in its simplistic form. The gift of art can be appealing to anyone. In this video, we see the work of street artist Joshua Allen Harris. Have you ever considered the artistic possibilities of subway exhaust? Using only tape and garbage bags, Harris creates giant inflatable animals that become animated when fastened to a sidewalk grate in the city of New York.




Thanks to Creative Juice.

Now don't get this confused with the most beautiful thing ever filmed.

Coffee Wars - Dunkin' vs. Starbucks

Starbucks announced they will stop serving Decaf after 12pm to its patrons. The world’s largest coffee chain, will stop continuously brewing decaffeinated coffee as part of a drive to waste less and save $400 million. Disadvantage to consumers who don't want caffeine in the afternoon. Advantage to the competition. In particular, Dunkin' Donuts.

After an ad that featured Rachel Ray in a Muslin scarf being pulled, Dunkin' Donuts found a way to redeem consumer loyalty via a slip in the economy. Dunkin' Donuts launched an online campaign that used a blind taste test to prove better than Starbucks. Now to follow the online campaign. A new print campaign with some clever copywriting (Click on the image to read the full text):

"We don't work around our schedule, we work around yours."

Five Cent Direct Mailing

I received this direct mail piece this morning and saw a nickel inside the window. The envelope that the charity annual fund came in, stated:

The enclosed nickel can help save a child's life.

Exactly how many nickels did they send out in this promotional event? If it's guilt they are trying to bestow, this direct mail FAILED! I'm a little more upset that for an annual donator to the Leukemia & Lymphoma Society it feels like a bribe after reading this.

But in the letter itself, it contradicts the previous statement:

You and I both know that a single nickel won't go far in the fight againt blood cancers.

I'm now a little upset and confused. If that's true, I'd like to know who managed to sell the idea of passing out nickels?

A little math for you. I gave fifty dollars the previous annul fund. 1 dollar = 20 nickels, so 50 dollars = 1000 nickels.

A direct response mailing can get somewhere between .50-1.00% response. This direct piece was probably more targeted to those who have donated in the past, I would assume 1.00-5.00%. If assuming 5% return rate you'll get 50 nickels (responses) back or $2.50. Although that 5% you'll probably get a variety of enclosed amounts on average, let's say $15.00. For a grand total of $752.50! (Of course the more mailed out the more responses.)

So a campaign that would yield little over $750.00 probably cost at least $1000 to propose.

I guess I can use the nickel towards a postage stamp, along with my donation.

My math maybe wrong on this. I kinda just went on a rant, but I'm just saying, hypothetically!