Due to the power outage, it occurred to me that I might have to move into a hotel to survive without power. But with the availability of hotels in the area, how would one like to lure me in, perhaps promoting the comfortability? Extended Stay Hotels and ad agency Toy, New York, do just that.
I guess to appeal to the those who think that fart jokes are still hilarious this would suit them, but this is quite for the flatulent humor. I would not want to stay in a bed or in fact a room that was being farted on, but I guess there could be worse...alot worse! Revert back to my previous post on cleanliness, if comfortability doesn't suit your Hotel needs.
For those suffering from the devastation of Ike, there is always hope. Thanks Laura for little amusement.
Friday, September 19, 2008
Thursday, September 11, 2008
More Bang for Your Buck
I attended a Greater Dayton Ad Association Lunch and Learn session this afternoon.
The presenter, Clay Campbell, presented on the topic, "Get Big Results for Your Small Ad Dollars." Clay is currently a partner with Wizard of Ads and a consultant for small business owners.
He came to speak today on how to get more bang for your marketing buck. In short, the discussion surrounded word-of-mouth marketing. He wrote a book covering over 100 ideas and strategies to help get the results from your advertising investment. Many of the techniques he covers was provided by his own trial and error.
One quote that he used, from Johnny Cash, was that "Bad news travels like wildfire, Good news travels slow." The same could be said about WOM. The consumer will exponentially hit at something they dislike compared to that of something good a company may have done.
The 5 main points of his strategy for WOM:
1. Establish a Budget
2. Architectural
3. Generosity
4. Movement
5. Good Ad Copy
To indulge (in brief):
Establish an Ad Budget – 5% of your sales should be saved for marketing. While saving this money it should be decided upfront where to spend that budget.
Architectural, in regards to the design of your building, can help build viral marketing.
Example: Longaberger Basket Company and Harley Davidson Riverboat.
Generosity – Just how Wal-Mart has it's greeters, hiring an friendly, caring person to greet your customers can help build revenue. Clay owns the Kentucky Opry where he hired a sweet, kind woman who would make every person feel warm and at home and because of this, visitors would buy more merchandise. Clay would later state that he considered her pay part of the advertising budget.
Movement – Kinetic Energy to be exact. Japanese Hibachi grills are the prime example. When the chef prepares the food showcasing how handy with a blade and fire, while throwing food into his hat, you know, the whole nine yards of entertainment.
Finally, Copywriting, is a must when creating your ads. This will be discussed in thorough in a latter post.
Remember that how your marketing efforts will be in direct correlations with your ability to increase the reach of your campaigns and the salience of the ad.
Additional cheap ways to add to your Ad budget include:
Press Releases
eNewsletters - Not just to push your advertising on them, but to entice your consumer to pull your consumer to have others subscribe (i.e. entice with a gift certificate for a referral.)
Public Speaking - Toastmasters, Ad associations, etc. are always looking for speakers
Cross Promoting with other businesses - Use clients to help promote both brands
Bartering - trade services, but don't forget to report that with the IRS.
If you are able to read his book or check into his list of websites it would be beneficial for your small business to try and gain more marketing bang.
The presenter, Clay Campbell, presented on the topic, "Get Big Results for Your Small Ad Dollars." Clay is currently a partner with Wizard of Ads and a consultant for small business owners.
He came to speak today on how to get more bang for your marketing buck. In short, the discussion surrounded word-of-mouth marketing. He wrote a book covering over 100 ideas and strategies to help get the results from your advertising investment. Many of the techniques he covers was provided by his own trial and error.
One quote that he used, from Johnny Cash, was that "Bad news travels like wildfire, Good news travels slow." The same could be said about WOM. The consumer will exponentially hit at something they dislike compared to that of something good a company may have done.
The 5 main points of his strategy for WOM:
1. Establish a Budget
2. Architectural
3. Generosity
4. Movement
5. Good Ad Copy
To indulge (in brief):
Establish an Ad Budget – 5% of your sales should be saved for marketing. While saving this money it should be decided upfront where to spend that budget.
Architectural, in regards to the design of your building, can help build viral marketing.
Example: Longaberger Basket Company and Harley Davidson Riverboat.
Generosity – Just how Wal-Mart has it's greeters, hiring an friendly, caring person to greet your customers can help build revenue. Clay owns the Kentucky Opry where he hired a sweet, kind woman who would make every person feel warm and at home and because of this, visitors would buy more merchandise. Clay would later state that he considered her pay part of the advertising budget.
Movement – Kinetic Energy to be exact. Japanese Hibachi grills are the prime example. When the chef prepares the food showcasing how handy with a blade and fire, while throwing food into his hat, you know, the whole nine yards of entertainment.
Finally, Copywriting, is a must when creating your ads. This will be discussed in thorough in a latter post.
Remember that how your marketing efforts will be in direct correlations with your ability to increase the reach of your campaigns and the salience of the ad.
Additional cheap ways to add to your Ad budget include:
Press Releases
eNewsletters - Not just to push your advertising on them, but to entice your consumer to pull your consumer to have others subscribe (i.e. entice with a gift certificate for a referral.)
Public Speaking - Toastmasters, Ad associations, etc. are always looking for speakers
Cross Promoting with other businesses - Use clients to help promote both brands
Bartering - trade services, but don't forget to report that with the IRS.
If you are able to read his book or check into his list of websites it would be beneficial for your small business to try and gain more marketing bang.
Saturday, September 6, 2008
The World's Biggest Ad
Ran across this website, in creation of the World's Biggest Ad. The company Photolibrary provide creatives with access to over 3 million images and over 2,000 hours of footage.
Using an online product, Ad Builder 1.0, similar to Photoshop, anyone can become part of the construction. In a group advertising effort, to help cross promote interactive TBWA and give designers the ability to use their talents and even select certain images to see who created them.
Using a cool piece of technology, you are taken to what looks like a basic image editor. You can then build your contribution through your web browser with an interactive desktop allowing the user to select from Photolibrary's stock images to compose an ad.
The campaign began July 23rd, the objective is to spread the word to the ad community that royalty-free images offer plenty of scope for creativity. The campaign has raised Photolibrary’s profile in the stock photo/creative industry. (I never heard of them until now.)
This new viral campaign is the next phase. It builds on the pull marketing concept on the web, by directly involving the audience, whether it being mainly designers or creatives, it helps get the consumer involved. Everyone can submit a small section of the ad, and ultimately create the world’s biggest ad.
Using an online product, Ad Builder 1.0, similar to Photoshop, anyone can become part of the construction. In a group advertising effort, to help cross promote interactive TBWA and give designers the ability to use their talents and even select certain images to see who created them.
Using a cool piece of technology, you are taken to what looks like a basic image editor. You can then build your contribution through your web browser with an interactive desktop allowing the user to select from Photolibrary's stock images to compose an ad.
The campaign began July 23rd, the objective is to spread the word to the ad community that royalty-free images offer plenty of scope for creativity. The campaign has raised Photolibrary’s profile in the stock photo/creative industry. (I never heard of them until now.)
This new viral campaign is the next phase. It builds on the pull marketing concept on the web, by directly involving the audience, whether it being mainly designers or creatives, it helps get the consumer involved. Everyone can submit a small section of the ad, and ultimately create the world’s biggest ad.
Tuesday, September 2, 2008
I'm Craving It.
Yesterday I was craving some McDonald's French Fries. It was exactly how I remembered them when I was a young boy going to McDonald's and having a Happy Meal with my Grandma. I stumbled upon this recent ad for McDonald's by the agency DDB, Stockholm.
Just so you know how good these tasty golden french fries are, watch the ad below.
Yeah....that good.
And to further clarify why McDonald's Fries are so good. To read the excerpt from Eric Schlosser's book Fast Food Nation, click here.
Just so you know how good these tasty golden french fries are, watch the ad below.
Yeah....that good.
And to further clarify why McDonald's Fries are so good. To read the excerpt from Eric Schlosser's book Fast Food Nation, click here.
Saturday, August 23, 2008
Tiger Performs First Miracle
Here's a funny viral video from EA Sports. About a year ago a YouTuber uploaded a video of a glitch in Tiger Woods 08. He was able to get Tiger to stand on top of a lake and drive the ball into the hole. In response, EA came out with this viral video to show that what the poster had claimed, is indeed true in real life. View the original video here.
Like a previous post, Calm Before the Storm, It's a clever way for advertisers to use social media sites that have become so popular for viral related content. The best marketing is that in which you can get the consumer involved and what a better way than to pick out a video to showcase a product and to ease into a pull market by having he consumer spread the word. The agency Wieden + Kennedy, Portland came up with the idea to create a video response and launched the ad on Youtube. As of Saturday afternoon, the video had been viewed more than 900,000 times.
A little blasphemous. The company had concerns that the "Jesus shot" phrase used in the original YouTube video, as well as showing Woods walking on water, had the potential to offend some people. However, the feedback from consumers has been uniformly positive.
Like a previous post, Calm Before the Storm, It's a clever way for advertisers to use social media sites that have become so popular for viral related content. The best marketing is that in which you can get the consumer involved and what a better way than to pick out a video to showcase a product and to ease into a pull market by having he consumer spread the word. The agency Wieden + Kennedy, Portland came up with the idea to create a video response and launched the ad on Youtube. As of Saturday afternoon, the video had been viewed more than 900,000 times.
A little blasphemous. The company had concerns that the "Jesus shot" phrase used in the original YouTube video, as well as showing Woods walking on water, had the potential to offend some people. However, the feedback from consumers has been uniformly positive.
More than Meets the Eye
In a campaign to create more hype around USA Network's hit espionage show, “Burn Notice,” mailed out 14,000 “FYC” (For Your Consideration) press kits, printed in invisible ink. The elaborate kits, produced by TDA Advertising and Design, each have a slip-cover, 3-panel, hardcover kit holding a UV flashlight and the instructions:
Step 1: Use this flashlight to reveal hidden text.
Step 2: Deny you ever used this flashlight.
Across all three panels, no other words or images are visible, except under black light – at which point photographs of the lead actor and supporting actress, a list of six potential “Drama Series” Emmy nominations, and four press blurbs (e.g. “The show floats along on a spy’s handbook. Narration that sounds remarkably convincing.” – L.A. Times) come into view. Also, tucked into a slot are 4 DVDs with this season’s 12 episodes, plus written synopses.
The hour drama about an ex-spy runs Thursdays at 10PM EST on USA Network.
Great execution for this direct mail kit. Out-of-the-box thinking but practical for reading? Probably not, but will get the show some great buzz.
Step 1: Use this flashlight to reveal hidden text.
Step 2: Deny you ever used this flashlight.
Across all three panels, no other words or images are visible, except under black light – at which point photographs of the lead actor and supporting actress, a list of six potential “Drama Series” Emmy nominations, and four press blurbs (e.g. “The show floats along on a spy’s handbook. Narration that sounds remarkably convincing.” – L.A. Times) come into view. Also, tucked into a slot are 4 DVDs with this season’s 12 episodes, plus written synopses.
The hour drama about an ex-spy runs Thursdays at 10PM EST on USA Network.
Great execution for this direct mail kit. Out-of-the-box thinking but practical for reading? Probably not, but will get the show some great buzz.
Tuesday, August 19, 2008
Summer of Sports
Because of the Summer Olympics and the success of my soccer seasons. I bring you a few sports theme posts today.
First goes to "the beautiful game". European football is at an all time high. My squad is back from a summer tournament where we placed second after finishing first in our division. Now it's time to improve, and what a better way to improve than to recruit.
Appearances aside, this deceptive team of over-aged and beer belly pub players prove their skills in this viral ad for Lucoazde Sport produced by agency M&C Saatchi, London.
Moral: Performance enhancing drugs can help you play like you are twenty again.
First goes to "the beautiful game". European football is at an all time high. My squad is back from a summer tournament where we placed second after finishing first in our division. Now it's time to improve, and what a better way to improve than to recruit.
Appearances aside, this deceptive team of over-aged and beer belly pub players prove their skills in this viral ad for Lucoazde Sport produced by agency M&C Saatchi, London.
Moral: Performance enhancing drugs can help you play like you are twenty again.
Monday, August 18, 2008
Stopping Leaks Better than a Plumber
A young actor with a rare talent bursts onto the scene. Huggies contracted JWT, New York for this promotion. It had to deliver a powerful message targeting moms where they spend a lot of their time...on the Internet.
Premise: The advertisement shows a father changing his son's diaper at a party. Everything in this room and even old dad gets soaking wet as soon as the diaper is off. The scenario repeats until the father is able to secure the diaper. "Huggies. Nothing stops leaks better," is the tagline at the end.
This original ad called "Geyser" aired several months ago. The popularity of the ad prompted JWT to create a "mockumentary" version, dubbed "Inside the Diaper."
Anyone with a baby boy can relate to a child and their uncontrollable urge. In order to engage moms and be able to convey a difficult message that typically compares a brand name to the "leading" brand. It's able to put a little comedy behind the natural wonders of old faithful.
Premise: The advertisement shows a father changing his son's diaper at a party. Everything in this room and even old dad gets soaking wet as soon as the diaper is off. The scenario repeats until the father is able to secure the diaper. "Huggies. Nothing stops leaks better," is the tagline at the end.
This original ad called "Geyser" aired several months ago. The popularity of the ad prompted JWT to create a "mockumentary" version, dubbed "Inside the Diaper."
Anyone with a baby boy can relate to a child and their uncontrollable urge. In order to engage moms and be able to convey a difficult message that typically compares a brand name to the "leading" brand. It's able to put a little comedy behind the natural wonders of old faithful.
Tuesday, August 12, 2008
They Say "Less is More"
Denver Water has a clever conservation campaign I have dubbed this campaign...CCC™. Agency Sukle Advertising & Design, (which by the way have an interesting 'temporary' site.) Having the idea of conserving water and using the minimum with the tag "Use Only What You Need."
First this boardless billboard, doesn't exactly get the conservation award, since plenty of electricity seems to be surging through it. Still, the idea is to save on water, the campaign's artistic design is in good display.
Unfortunately, I can't say the same about making park benches slightly uncomfortable. The idea and presentation of the ad is considerably good. But it leaves me to think that they really want the people of Denver to get healthier.
And to make this a little bit more humorous, a friendly reminder from your electric company, Eskom.
UPDATE:
I may have only captured the two billboards, but this campaign is brilliantly displayed here and here.
Commercial ad as well:
First this boardless billboard, doesn't exactly get the conservation award, since plenty of electricity seems to be surging through it. Still, the idea is to save on water, the campaign's artistic design is in good display.
Unfortunately, I can't say the same about making park benches slightly uncomfortable. The idea and presentation of the ad is considerably good. But it leaves me to think that they really want the people of Denver to get healthier.
And to make this a little bit more humorous, a friendly reminder from your electric company, Eskom.
UPDATE:
I may have only captured the two billboards, but this campaign is brilliantly displayed here and here.
Commercial ad as well:
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