Future of Banner Ads - Pringles

I found this post over at the Sweet Science. Can this be the future of click-thrus and perhaps the change we see in Pay-per-click advertisements?

The ad "shows a young, online audience how fun, eccentric—and even downright weird—life with Pringles can be." The best part? It doesn't even take you to the Pringles Web site. That's a quality I can appreciate in a banner ad. It does expose, however, that Pringles needs to make a wider can already.

I bet you want to keep clicking!