MillerCoors flagship (my personal favorite at least) Miller High Life will have a one-second ad premier during the Super Bowl on February 1. The ad created by Saatchi & Saatchi of New York City, use the current campaign that features our favorite delivery truck driver who reinfoces the brands image as "good, honest beer at a tasty price.
Super Bowl ads are selling for $3 million for a 30-second spot.
Miller High Life has launched 1SecondAd, which features several of the one-second ads that didn’t make the cut, as well as a 30-second teaser below. Now that's what I call "the Champagne of Beers".
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