It's a Mad World

It's been awhile since I did a music video post. My roommate Greg has been playing the piano exquisitely lately and he played a song that I haven't heard in ages and I remembered how beautifully crafted the video was done. Gary Jules and Michael Andrews display a simply heartbreaking music video back in 2004. On top of a school building in Brooklyn. The camera scans down on to a score of children choreographing simple, child-like pictures on the sidewalk below: a car, a house, a boat, occassionally panning back up to Gary and a back drop of New York. The song was featured in the movie Donnie Darko (Highly suggest watching this flick.) and directed by one of my favorite, Michel Gondry.

Enjoy Mad World.



In 2006, Mad World made a strong connection to some folks over at the French insurance company MACIF. A campaign was directed by Raphaël Frydman for Partizan.