Tube Television

Photographs of tube televisions the moment they are switched off.

The Luminant Point Arrays show tube televisions in the moment they are swithed off. The television picture breaks down and creates a structure of light. The pictures refuse external reference and broach the issue of the difference between abstraction and concretion in photography. The breakdown of the television picture discribes the breakdown of the reference. The product is self-referential photography.

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Visual Celebration of Color

How do you express the quality of a new television? You can't show how sharp the image is of an LCD television when someone isn't watching on one to begin with and product offers just don't catch a consumers' interesting as much. Sony Bravia uses the quality of color to symbolically show the experience of the image and not just providing technology and product features. The vast amount of color and movement that is happening in the spot shows an innovative strategy used to create the experience of what owning a Sony Bravia television is all about.



100 Dominoes were built and used to film over 10 days in India.

Because this campaign has been ongoing for some time now. Here is one of the original Bravia Ads, but using bouncy balls. Over 250,000 to be exact, on the streets of San Francisco.