Most people won’t make the effort to bend over and pickup a penny from the street. Chevrolet tested this idea by creatively placing a 20 foot billboard in London and covering it with over 20,000 pennies.
The pennies were all plucked from the billboard in less than 30 minutes.
Chevrolet’s Les Turton said:
“There have been some great car adverts before, but none that has stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first. We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes.”
While the ad may have only been truly effective for 30 minutes, it will continue to catch eyes all over the internet for the next week or so. Don't you just love viral marketing!
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