Your Coffee is Ready

Simple and intriguing concept - when the steam from the hot coffee balloons, a message “Your coffee is ready” appears.



A good use of what’s already there to turn what’s often ignored to something so attention grabbing.

And if you are looking for some more creative McDonald's ads check them out over at Toxel.

They Say "Less is More"

Denver Water has a clever conservation campaign I have dubbed this campaign...CCC™. Agency Sukle Advertising & Design, (which by the way have an interesting 'temporary' site.) Having the idea of conserving water and using the minimum with the tag "Use Only What You Need."

First this boardless billboard, doesn't exactly get the conservation award, since plenty of electricity seems to be surging through it. Still, the idea is to save on water, the campaign's artistic design is in good display.



Unfortunately, I can't say the same about making park benches slightly uncomfortable. The idea and presentation of the ad is considerably good. But it leaves me to think that they really want the people of Denver to get healthier.



And to make this a little bit more humorous, a friendly reminder from your electric company, Eskom.



UPDATE:

I may have only captured the two billboards, but this campaign is brilliantly displayed here and here.

Commercial ad as well:

Inside a Google Video

This interesting outdoor campaign for Google Video Germany used a billboard imitating a real-life video player capturing the simple things in life. The tagline "Any Film You Can Imagine", is a simple message that intice people to search for videos and to upload their own videos.

The billboard has a google search bar at the top with a search phrase with the billboard placed somewhere in Germany where people might be doing that of which is in the search criteria and the bar below shows what looks like a video streaming.



It's not very clear if the campaign was launched before or after the YouTube, but the fact that the video embedded above is from YouTube tells a lot about Google Video's success. The campaign makes the point that online video presents life in all it randomness and that is what makes it a success with the crowds.

The Environmental Shoe

Adidas going green? Not quite...A recent ad campaign billboard in London, Adidas appears to be reaching out to the environmentally conscious type. The ad features an Adidas running shoe without typography or a logo on a billboard composed of vines, plants and foliage. The brand is well known for it's three stripe etching on the shoe that it's pretty easy to associate which brand it is. The message they are going for is clear, but only points in the right direction and is far from sincere.



Reports have come back that the vines are made of plastic. I got to say I was a little let down once I heard that...to find out that a beautiful ad that represents such a positive message is constructed of plastic that so happens to be polluting the world. Shame to hear that loss. Innovative idea nonetheless.

Source: Injoy Design

A Pennies Usefulness

Billboards today!

Most people won’t make the effort to bend over and pickup a penny from the street. Chevrolet tested this idea by creatively placing a 20 foot billboard in London and covering it with over 20,000 pennies.



The pennies were all plucked from the billboard in less than 30 minutes.

Chevrolet’s Les Turton said:
“There have been some great car adverts before, but none that has stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first. We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes.”

While the ad may have only been truly effective for 30 minutes, it will continue to catch eyes all over the internet for the next week or so. Don't you just love viral marketing!