Your Coffee is Ready

Simple and intriguing concept - when the steam from the hot coffee balloons, a message “Your coffee is ready” appears.



A good use of what’s already there to turn what’s often ignored to something so attention grabbing.

And if you are looking for some more creative McDonald's ads check them out over at Toxel.

Coffee Wars - Dunkin' vs. Starbucks

Starbucks announced they will stop serving Decaf after 12pm to its patrons. The world’s largest coffee chain, will stop continuously brewing decaffeinated coffee as part of a drive to waste less and save $400 million. Disadvantage to consumers who don't want caffeine in the afternoon. Advantage to the competition. In particular, Dunkin' Donuts.

After an ad that featured Rachel Ray in a Muslin scarf being pulled, Dunkin' Donuts found a way to redeem consumer loyalty via a slip in the economy. Dunkin' Donuts launched an online campaign that used a blind taste test to prove better than Starbucks. Now to follow the online campaign. A new print campaign with some clever copywriting (Click on the image to read the full text):

"We don't work around our schedule, we work around yours."