I was reading up on Rohit Bhargava blog at Influential Marketing and found one of his 2009 predictions rather interesting. Tikitag service enables you to connect real world objects to the online world using RFID (NFC) tags. This online ID service can revolutionize any outdoor & print campaigns. Brands are enabled to make their campaigns interactive. How?
When a consumer touches a billboard with an NFC reader (Nokia phone for example) the consumer will get more information via e-mail, post or SMS message.
250-400 million NFC enabled phones sold by 2012. That's 40% of all new phones.
Barcodes will have a better use using the cellphone as well. Scan a magazine barcode and get more information via mobile website.
Let the consumer drive interaction.
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