Losing Hair

Losing hair gradually is a problem people tend to neglect. A specially designed memo pad is made to engage people with the problem of hair loss. As users tear off memo sheets every day, the illustrated person’s “hair” becomes thinner and thinner, alerting them of possible hair loss.

Pantogar - a hair revitalize company

Safe No Matter What You Make

Never thought Play-Doh would be one of those products I would blog about, but to my amazement, they come up with a pretty clever ad in Singapore.



Clearly, the target is young, progressive, open minded parents. These ads talk to parents directly, reminding them - at the same time - about the thousand of possible things you can make with the product but, even more important, it also reminds them about how safe it is to play with it.

Now that's a campaign with an edge.

Outdoor Campaigns with RFID tags

I was reading up on Rohit Bhargava blog at Influential Marketing and found one of his 2009 predictions rather interesting. Tikitag service enables you to connect real world objects to the online world using RFID (NFC) tags. This online ID service can revolutionize any outdoor & print campaigns. Brands are enabled to make their campaigns interactive. How?

When a consumer touches a billboard with an NFC reader (Nokia phone for example) the consumer will get more information via e-mail, post or SMS message.

250-400 million NFC enabled phones sold by 2012. That's 40% of all new phones.

Barcodes will have a better use using the cellphone as well. Scan a magazine barcode and get more information via mobile website.

Let the consumer drive interaction.