Tips for Better Ideas

Great video to rethink your scholarship.

All Aboard the Steam Whistle!

I've been enjoying many a microbrew of recent, and I got to say, I can't miss this train! One of Canada’s top micro-breweries sets itself apart with a fun attitude and old fashioned dedication to excellence and clean fun!



This Canadian ad for Steam Whistle beer, by Sharpe Blackmore Euro RSCG in Toronto, ties the brew's name and logo into a pretty clever train gag.

Simply put, this ad is clever, memorable, and creatively makes a statement about the brand that viewers will remember. Who would expect opening a bottle of beer could become so memorable and entertaining?

Via AdFreak

Live Every last Drop

The beer bottle in this Heineken ad from McCann Erickson Dublin has lived quite the life. From the brewery to the journey it endures before it finally makes it "splash" at the party.

Nice spot, I really enjoyed the music and makes you think before we die, does our life flash before our eyes? Was it a life that we could look back on and say you did everything to live life to the fullest?




This is the second post for Heineken. Check out this comical spot: Every. Man's. Dream.

Is it Fate?

Football season is back and my Cleveland Browns put up wonderful numbers against the defending Super Bowl Champions, the New York Giants! But what comes with great football, are great commercials. This next spot, part of the Leave Nothing Nike campaign, just recently came out from Wieden+Kennedy. This catches the essence of a football player's journey to becoming a professional player. You feel the passion in the commercial and flashback through your own glory moments. Using two all stars – LaDainian Tomlinson and Troy Polamalu – this ad follows these two to their inevitable paths from childhood to the impact of helmet to helmet contact in prime time football. It's fate.



Soundtrack is a rendition of “L’estasi Dell’oro”, (The Ecstasy of Gold), by Ennio Morricone, written for The Good, The Bad, and the Ugly.

And because it's Nike, I'm posting the original adrenaline pumping Leave Nothing commercial featuring football stars Stephen Jackson and Shawne Merriman.



And this just in...Prices for Super Bowl tickets!

Making Use of the Censor

Axe Deodorant and agency VegaOlmosPonce, VOP, Argentina get provocative so-to-speak. When you couldn't think censoring could be so suggestive.



The ability to take simple pixels and turn them into a tastefully made advertising spot gets the creative mind to think outside of the box. Take that FCC! After you find out what the little squares symbolize, watch this video again and see how much this guy really gets censored – the pool, the front walkway, even his car!... And that brings up the question, can we censor our own lives?

Forget the Glove Test

This girl and her tongue find out just how clean her hotel room really is. Extended Stay America uses this viral video, cleverly named "A Girl, Her Tongue and a Hotel Room." In it, a blonde woman steps into a hotel suite and begins to lick things. With the call to action an offering the URL extstay.com inked on her palm.



Call me a bit skeptical, but I find that I happen to like seeing how clean a hotel room really is with one of those flourescent black lights we typically saw on a local news feature. But Extended Stay America – and agency Mullen, seem to have captured the essence of what clean is for a hotel.

I can't seem to figure out if this is an ad for porn or for a hotel. Even the URL EXTSTAY sounds like ecstacy, so maybe in each room you get a cute blonde willing to lick every nook in your room.

I think the only medium this is good for is web/viral though. I can't even imagine what the parent organizations would do if they got a hold of this on network or even cable television.