Re:Invention - GM

Plan and simple: Not a fan. Can General Motors make up for decades of mistakes in a 60 second spot? That is the ambitious goal:



Deutsch launched this campaign dedicated to educating the public about the changes the company is going through. The campaign attempts to reassure viewers that "we aren't witnessing the end of the American car. We're witnessing the rebirth of the American car."

Here's a choice quote for you: “There was a time when our cost structure could compete worldwide. Not anymore.”

I guess one way to come out of Chapter 11 bankruptcy is to start over at Chapter 1, the rebirth. Here's to your re:invention GM!

Global Warming Hits Home

I'm not really big on this Global Warming issue. Frankly I think it's a load of bull. I am, however, all for reducing our carbon footprint. After watching this environmental public service announcement, I've reconsidered and will take another look at this in a better perspective.

This environmental PSA from a Brazilian ad agency Ponoto de Criacao quietly and skillfully dramatizes the problem of climate change. "When you feel it, it's already too late." are powerful words. The image at the end is a vivid realization that can have a lasting impressions on anyone.



Please take the time to do anything to save our mother earth.

Via AdFreak.

Live Every last Drop

The beer bottle in this Heineken ad from McCann Erickson Dublin has lived quite the life. From the brewery to the journey it endures before it finally makes it "splash" at the party.

Nice spot, I really enjoyed the music and makes you think before we die, does our life flash before our eyes? Was it a life that we could look back on and say you did everything to live life to the fullest?




This is the second post for Heineken. Check out this comical spot: Every. Man's. Dream.

On the Defense - PC Wars

Ok, I'm sure all those Mac geniuses out there are having a field day with Vista and Microsoft. Doesn't it seem like they have to defend themselves constantly? The Mojave project was the first uh-oh. Did Microsoft have to lie to the consumers to get them to like the product again? What happened to the fun and delicious Seinfeld and Bill Gates ad. That was a great tv spot, but it seems like they are stuck on trying to reconcile with the consumers. Microsoft Windows are trying to defend a product that just isn't functional.

Here is the latest try with one from the series of I'm a PC, again to defend against Mac's reputation to show how ancient PC has become. It's the new smear campaign to go along with Barach and McCain campaigns.



That commercial doesn't scream I want a PC. No strengths/attributes were included in the ad just the use of celebrity endorsements, that I'm sure was costly, but one problem with the campaign’s credibility....the ad was created using a Mac.