Monday, September 21, 2009

Safe No Matter What You Make

Never thought Play-Doh would be one of those products I would blog about, but to my amazement, they come up with a pretty clever ad in Singapore.

Clearly, the target is young, progressive, open minded parents. These ads talk to parents directly, reminding them - at the same time - about the thousand of possible things you can make with the product but, even more important, it also reminds them about how safe it is to play with it.

Now that's a campaign with an edge.