Thursday, July 31, 2008

Rabbit in Your Headlight

Another music video post. This video was released in 1998 by Unkle with Thom Yorke doing vocals. Director Jonathan Glazer – critically acclaimed for his films, commercials, and music videos – shot the video in real-time and allowing the diegetic sounds produced by objects and characters to be audible above the music. It differs from that video in that the music itself is non-diegetic. Rabbit in Your Headlights is such a great music video – won MVPA Best International Video of the Year Award in 1999 – it actually has it owns Wikipedia page. The money shot comes around the 4:22 mark.

It is wildly theorized that:
"The nonsensical ramblings show a man in transition, confusion, a state of delirium - a man undergoing enlightenment. Audible surroundings underline the abuse he is receiving, the inescapable aggression and oppression of life. His resolve demonstrates a bravery; he stands up to the hierarchical shit of the world, and realises that we, as living creatures, are stronger than the machines we create - we can reach a sublime state, a nirvana - and thus, in Jesus-like pose, he becomes all powerful. And while his final pose has a religious element to it, it is more to do with spiritual realisation in the non-religious sense - a much more personal response to the world. His arms are lower than a crucifix pose, below his waist - demonstrating more power. His clenched fists and closed eyes also show ultimate power in the mind and body. The loss of his hooded jacket again shows a discarding of human influence and of the need to hide from the elements - he is free, omniscient, omnipotent, alive."

Thanks for stopping by.

Some Gifts Come with Baggage

Since I'm on the music video theme for the day. New video just dropped as Cee-Lo and Danger Mouse again offer up an interesting and quirky visual treat. The duo directed the video in collaboration with Chris Milk. Little gory, but watch as a man has his heart ripped right out. But it is all Gnarls geniality - it's slightly weird, yet totally brilliant at the same time. On top of all that, Cee-lo finds an interesting new use for a piece of broccoli. The dialogue makes this video.

Just utterly impressed with this video by the duo Gnarls Barkley. The song plays as background noise in a diner, but it's the dialogue between the two diners that is deeply enriched with emotion. Everyone can relate too that one who got away and the comparing of exs to new people you meet, but damn isn't this what being broken hearted looks and feels like!?!

Music Video without the Video?

Take that, conventional music video-making wisdom! Radiohead known for there unique sound and revolutionizing the production of music and unconventional ways of releasing it, Have taken it another step. Creating a video without the use of a camera.

In Radiohead's new video for "House of Cards", directed by James Frost of Zoo Films, no cameras or lights were used. Instead, 3D plotting technologies collected information about the shapes and relative distances of objects. The video was created entirely with visualizations of that data.

Two technologies were used to capture 3D images: Geometric Informatics and Velodyne LIDAR. Geometric Informatics scanning systems produce structured light to capture 3D images at close proximity, while a Velodyne Lidar system that uses multiple lasers is used to capture large environments such as landscapes. In this video, 64 lasers rotating and shooting in a 360 degree radius 900 times per minute produced all the exterior scenes.

Thom Yorke in the press release: "I always like the idea of using technology in a way that it wasn't meant to be used, the struggle to get your head round what you can do with it. I liked the idea of making a video of human beings and real life and time without using any cameras, just lasers, so there are just mathematical points-- and how strangely emotional it ended up being."

Go here to check out the making of the video and how you can create your own visualizations and then upload it to Radiohead!

Guinness Light Show

Today's featured content is from an Irish advertising agency IIBBDO with creative direction from Mal Stevenson.

Now doesn't that make you want a tall glass of Guinness. Oh goodness. It was hard to catch on what was going on in the video, but I think they could have captured this from the panoramic view that they used at the end of the video more vividly.