Thursday, July 31, 2008

Music Video without the Video?

Take that, conventional music video-making wisdom! Radiohead known for there unique sound and revolutionizing the production of music and unconventional ways of releasing it, Have taken it another step. Creating a video without the use of a camera.

In Radiohead's new video for "House of Cards", directed by James Frost of Zoo Films, no cameras or lights were used. Instead, 3D plotting technologies collected information about the shapes and relative distances of objects. The video was created entirely with visualizations of that data.

Two technologies were used to capture 3D images: Geometric Informatics and Velodyne LIDAR. Geometric Informatics scanning systems produce structured light to capture 3D images at close proximity, while a Velodyne Lidar system that uses multiple lasers is used to capture large environments such as landscapes. In this video, 64 lasers rotating and shooting in a 360 degree radius 900 times per minute produced all the exterior scenes.

Thom Yorke in the press release: "I always like the idea of using technology in a way that it wasn't meant to be used, the struggle to get your head round what you can do with it. I liked the idea of making a video of human beings and real life and time without using any cameras, just lasers, so there are just mathematical points-- and how strangely emotional it ended up being."

Go here to check out the making of the video and how you can create your own visualizations and then upload it to Radiohead!

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