Monday, December 28, 2009

Change Perspectives

So impressed with this Saab motion graphics clip – watch an idea come to life (and drive away).

Monday, December 7, 2009

Losing Hair

Losing hair gradually is a problem people tend to neglect. A specially designed memo pad is made to engage people with the problem of hair loss. As users tear off memo sheets every day, the illustrated person’s “hair” becomes thinner and thinner, alerting them of possible hair loss.

Pantogar - a hair revitalize company

Tuesday, December 1, 2009

Get Your Guinness Slide

BBDO always brings the class act out of Guinness during the holiday season. You may recall my previous Guinness post done by the same agency. Now if only I could as bold.

Where Books Come to Life

I really enjoy stop motion animation. Excellent work, really well edited and amazing all around. New Zealand Book Council have already hit over a quarter million views in 2 weeks.

Love how the animations literally spring off the page in this animated spot. There's no denying it's visually impressive.

Wednesday, November 25, 2009

Yahoo! Creatives Digital Short

I love these agency spoofs. As an agency creative/account coordinator addressing your clients, have you ever felt like this? I. Feel. Your. Pain.

Spot On! Classic moment: "I don't even know what tweeting means, but this isn't going to make me want to do it."

Thursday, November 19, 2009

Silly Volkswagen Wish

“A penny for your thoughts or for a ridiculous wishes.”

Volkswagen will make you want to strategically throw your wishes in a fountain far from another man's reach.

Monday, September 21, 2009

Safe No Matter What You Make

Never thought Play-Doh would be one of those products I would blog about, but to my amazement, they come up with a pretty clever ad in Singapore.

Clearly, the target is young, progressive, open minded parents. These ads talk to parents directly, reminding them - at the same time - about the thousand of possible things you can make with the product but, even more important, it also reminds them about how safe it is to play with it.

Now that's a campaign with an edge.

Sunday, August 23, 2009

Let Yourself Feel

There is nothing in a catepillar that tells you it's going to be a butterfly.

This animation is all about the colors. Plain and simple. With mesmerizing audio, and a fluid animation of colors and dust.

Thursday, July 9, 2009

Future of Banner Ads - Pringles

I found this post over at the Sweet Science. Can this be the future of click-thrus and perhaps the change we see in Pay-per-click advertisements?

The ad "shows a young, online audience how fun, eccentric—and even downright weird—life with Pringles can be." The best part? It doesn't even take you to the Pringles Web site. That's a quality I can appreciate in a banner ad. It does expose, however, that Pringles needs to make a wider can already.

I bet you want to keep clicking!

Tuesday, June 16, 2009

All Aboard the Steam Whistle!

I've been enjoying many a microbrew of recent, and I got to say, I can't miss this train! One of Canada’s top micro-breweries sets itself apart with a fun attitude and old fashioned dedication to excellence and clean fun!

This Canadian ad for Steam Whistle beer, by Sharpe Blackmore Euro RSCG in Toronto, ties the brew's name and logo into a pretty clever train gag.

Simply put, this ad is clever, memorable, and creatively makes a statement about the brand that viewers will remember. Who would expect opening a bottle of beer could become so memorable and entertaining?

Via AdFreak

Thursday, June 4, 2009

Re:Invention - GM

Plan and simple: Not a fan. Can General Motors make up for decades of mistakes in a 60 second spot? That is the ambitious goal:

Deutsch launched this campaign dedicated to educating the public about the changes the company is going through. The campaign attempts to reassure viewers that "we aren't witnessing the end of the American car. We're witnessing the rebirth of the American car."

Here's a choice quote for you: “There was a time when our cost structure could compete worldwide. Not anymore.”

I guess one way to come out of Chapter 11 bankruptcy is to start over at Chapter 1, the rebirth. Here's to your re:invention GM!

Do You Bing?

Being that I work for Bing Design, I would hope it doesn't surprise you that I would happen to post an ad for Bing, the new decision engine by Microsoft. JWT does a good job stick to their tagline of creating ideas people want to spend time with.

Of course when I went to check out Bing I did Google it first. Bing does have several differentiators to the search capabilities, compared to Google, but honestly I feel that the chaotic state of digital information overload will still haunt people who use the search functionality.

I was on the edge of my seat waiting to hear just what it sounded like to 'bing'.

Sunday, May 10, 2009

Mentos Outdoor Campaign - The Art of Bouncing

Here's a way to get you bouncing on your way to work on Monday. Chick'n Swell, Cossette and Mentos Gum unload 100 giant jumping balls to provide some much-needed fun to Montrealers.

Sunday, March 15, 2009

Global Warming Hits Home

I'm not really big on this Global Warming issue. Frankly I think it's a load of bull. I am, however, all for reducing our carbon footprint. After watching this environmental public service announcement, I've reconsidered and will take another look at this in a better perspective.

This environmental PSA from a Brazilian ad agency Ponoto de Criacao quietly and skillfully dramatizes the problem of climate change. "When you feel it, it's already too late." are powerful words. The image at the end is a vivid realization that can have a lasting impressions on anyone.

Please take the time to do anything to save our mother earth.

Via AdFreak.

Live Every last Drop

The beer bottle in this Heineken ad from McCann Erickson Dublin has lived quite the life. From the brewery to the journey it endures before it finally makes it "splash" at the party.

Nice spot, I really enjoyed the music and makes you think before we die, does our life flash before our eyes? Was it a life that we could look back on and say you did everything to live life to the fullest?

This is the second post for Heineken. Check out this comical spot: Every. Man's. Dream.

Sunday, March 8, 2009

The Napkin Notebook

Creative brilliance can come from anywhere. What's important to remember is what setting you were in. Some of the greatest ideas started from a sketch on a cocktail napkin.

Euro RSCG Worldwide has developed the Napkin Notebook, a spiral-bound collection of cocktail napkins ready to be filled with notes, sketches and your creative content. Plus it's handy in case you want to grab the number of that cute girl at the end of the bar.

Where were you the last time you had a great creative idea? Go the site and sketch or write on the notebook, and email your creation or idea to a friend.

Sunday, March 1, 2009

Fruit Wars: Blackberry vs. Apple

I'm in the process of buying a smartphone. And after initial review and that everything I do is related to Apple. I have chosen the iPhone. Apple, Inc. is a company of innovators and I happen to be attractive to that, but when it comes to fruit...well I might be swayed by the Blackberry.

Guava Studios produced a fruity campaign for Blackberry. I’m sure the Apple doesn’t stand for anything or represent any familiar touchscreen device or anything.

And if you don't like your Blackberry. There is a following for you: Crackberry.

Mixing Business With Pleasure

The economy appears to be in a downward spiral. How do you lift morale during the downturn? Install an indoor slide!

In an office building in Britain, designers created a slide made of steel and plastic that is 87 feet long and a 40 foot drop. No more waiting for an elevator!

In seven exhilarating seconds you can descend from the third floor to the ground floor in the reception area.

A creative way to mix business with pleasure. The slide may be a gimmick, but a unique way to make a case of the Mondays a little more spirited.

Space is the Limit (.com)

We've all heard of a message in a bottle floating in the ocean. What about a message floating in space?

Because the world is overcrowded with commercial messages, you have to look beyond the horizon and raise the bar.

In April, Interactive Art Director '09 and Hyper Island in Stockholm will take your personal e-messages that you can submit on their site and will fly them into space. This is your chance to market yourself to the extra terrestrial beings. Over 2000 messages have been created. You can take a look at the Space Stats.

Take a look: Space is the Limit

Is this the future of communication or an opportunity to pollute space with our trash?

Also take a look at the 2008 collaboration.

Sunday, February 22, 2009

Street Art - Inflatable Sculptures

I'm a fan of any form of art, but the ones that I take a particular liking too is the art in its simplistic form. The gift of art can be appealing to anyone. In this video, we see the work of street artist Joshua Allen Harris. Have you ever considered the artistic possibilities of subway exhaust? Using only tape and garbage bags, Harris creates giant inflatable animals that become animated when fastened to a sidewalk grate in the city of New York.

Thanks to Creative Juice.

Now don't get this confused with the most beautiful thing ever filmed.

Saturday, February 7, 2009

Coffee Wars - Dunkin' vs. Starbucks

Starbucks announced they will stop serving Decaf after 12pm to its patrons. The world’s largest coffee chain, will stop continuously brewing decaffeinated coffee as part of a drive to waste less and save $400 million. Disadvantage to consumers who don't want caffeine in the afternoon. Advantage to the competition. In particular, Dunkin' Donuts.

After an ad that featured Rachel Ray in a Muslin scarf being pulled, Dunkin' Donuts found a way to redeem consumer loyalty via a slip in the economy. Dunkin' Donuts launched an online campaign that used a blind taste test to prove better than Starbucks. Now to follow the online campaign. A new print campaign with some clever copywriting (Click on the image to read the full text):

"We don't work around our schedule, we work around yours."

Tuesday, January 20, 2009

Five Cent Direct Mailing

I received this direct mail piece this morning and saw a nickel inside the window. The envelope that the charity annual fund came in, stated:
The enclosed nickel can help save a child's life.

Exactly how many nickels did they send out in this promotional event? If it's guilt they are trying to bestow, this direct mail FAILED! I'm a little more upset that for an annual donator to the Leukemia & Lymphoma Society it feels like a bribe after reading this.

But in the letter itself, it contradicts the previous statement:
You and I both know that a single nickel won't go far in the fight againt blood cancers.

I'm now a little upset and confused. If that's true, I'd like to know who managed to sell the idea of passing out nickels?

A little math for you. I gave fifty dollars the previous annul fund. 1 dollar = 20 nickels, so 50 dollars = 1000 nickels.

A direct response mailing can get somewhere between .50-1.00% response. This direct piece was probably more targeted to those who have donated in the past, I would assume 1.00-5.00%. If assuming 5% return rate you'll get 50 nickels (responses) back or $2.50. Although that 5% you'll probably get a variety of enclosed amounts on average, let's say $15.00. For a grand total of $752.50! (Of course the more mailed out the more responses.)

So a campaign that would yield little over $750.00 probably cost at least $1000 to propose.

I guess I can use the nickel towards a postage stamp, along with my donation.

My math maybe wrong on this. I kinda just went on a rant, but I'm just saying, hypothetically!

The One-Second Ad

MillerCoors flagship (my personal favorite at least) Miller High Life will have a one-second ad premier during the Super Bowl on February 1. The ad created by Saatchi & Saatchi of New York City, use the current campaign that features our favorite delivery truck driver who reinfoces the brands image as "good, honest beer at a tasty price.

Super Bowl ads are selling for $3 million for a 30-second spot.

Miller High Life has launched 1SecondAd, which features several of the one-second ads that didn’t make the cut, as well as a 30-second teaser below. Now that's what I call "the Champagne of Beers".

Saturday, January 17, 2009

It's a Mad World

It's been awhile since I did a music video post. My roommate Greg has been playing the piano exquisitely lately and he played a song that I haven't heard in ages and I remembered how beautifully crafted the video was done. Gary Jules and Michael Andrews display a simply heartbreaking music video back in 2004. On top of a school building in Brooklyn. The camera scans down on to a score of children choreographing simple, child-like pictures on the sidewalk below: a car, a house, a boat, occassionally panning back up to Gary and a back drop of New York. The song was featured in the movie Donnie Darko (Highly suggest watching this flick.) and directed by one of my favorite, Michel Gondry.

Enjoy Mad World.

In 2006, Mad World made a strong connection to some folks over at the French insurance company MACIF. A campaign was directed by Raphaƫl Frydman for Partizan.

Thursday, January 15, 2009

Every. Man's. Dream.

You definitely know it's Super Bowl time. Agencies are beginning to roll out the big ideas, and the majority tend to be quite entertaining. for the most part, I look forward to this around of super bowl ads that go on through out the course of the night. Of course, Budweiser and Miller Lite seeming always compete for the best ad of the night. But we can't forget about our imports now!

Heineken released this spot that plays on how women who LOVE to throw a house warming party and of course to showcase the new pad to all her friends. You take them to the one place your girlfriends are dying to see... the walk-in closet. Well guys have a similar agenda too.

That's right... Every. Man's. Dream.

Monday, January 5, 2009

What's G?

I couldn't figure out just what is so 'G' about this commercial. (I'll get to that in the moment.)

With the economy slowing, now is an opportune time for generating awareness on your brand. Pepsi who owns the majority of Gatorade is aiming to promote a new style for its flagship. With the help of TBWA/Chiat/Day, the drink will remain the same, but it has a new finesse, it is putting an attitude behind it, stepping up on the competition as the brand to drink.

The bottles will support a new label to the packaging. Representing the Large copy 'G' and the brands you know them have taken to new names to the likes of "Bring It" and "Be Tough".

The commercial gets your interest, but falls flat because we're left not knowing what the heck it is! the g in the commercial should stand for geez!!

I see that they want you to ask the question....What is G? But they did not execute the viral ability of the campagin. I found a YouTube channel, but nothing more of this besides an AdWeek article.

Update: Fellow Binger Laura, fellow blogger at BINGenuity sent me this Wall Street Journal article

Consumers are feeling the same way:
"The commercial is great, but it is frustrating when you don't know what they are trying to advertise."