Thursday, October 16, 2008

Visual Celebration of Color

How do you express the quality of a new television? You can't show how sharp the image is of an LCD television when someone isn't watching on one to begin with and product offers just don't catch a consumers' interesting as much. Sony Bravia uses the quality of color to symbolically show the experience of the image and not just providing technology and product features. The vast amount of color and movement that is happening in the spot shows an innovative strategy used to create the experience of what owning a Sony Bravia television is all about.

100 Dominoes were built and used to film over 10 days in India.

Because this campaign has been ongoing for some time now. Here is one of the original Bravia Ads, but using bouncy balls. Over 250,000 to be exact, on the streets of San Francisco.

Is it Fate?

Football season is back and my Cleveland Browns put up wonderful numbers against the defending Super Bowl Champions, the New York Giants! But what comes with great football, are great commercials. This next spot, part of the Leave Nothing Nike campaign, just recently came out from Wieden+Kennedy. This catches the essence of a football player's journey to becoming a professional player. You feel the passion in the commercial and flashback through your own glory moments. Using two all stars – LaDainian Tomlinson and Troy Polamalu – this ad follows these two to their inevitable paths from childhood to the impact of helmet to helmet contact in prime time football. It's fate.

Soundtrack is a rendition of “L’estasi Dell’oro”, (The Ecstasy of Gold), by Ennio Morricone, written for The Good, The Bad, and the Ugly.

And because it's Nike, I'm posting the original adrenaline pumping Leave Nothing commercial featuring football stars Stephen Jackson and Shawne Merriman.

And this just in...Prices for Super Bowl tickets!

Saturday, October 11, 2008

A Pint of Storage

From PC Wars to Bud Wars. Beer that is. With the Teradata PARTNERS Conference and Expo going on in Las Vegas this upcoming week, it is only fitting to discuss data storage. There are many types of data warehouses, but none that are similar to this USB flash drive. This one comes up as the most unique. Promotion company CNK have a series of substance-filled USBs to promote being environmental friendly, freshness, and of course beer. Unfortunately it may be unlikely to get one in your hands, unless you are willing to buy 250 of them, but needless to say, it's Budweiser!

I bet those college students are getting good use of their external jump drives. Thanks Fancies and Delights for the drunken stumble upon.

Friday, October 10, 2008

On the Defense - PC Wars

Ok, I'm sure all those Mac geniuses out there are having a field day with Vista and Microsoft. Doesn't it seem like they have to defend themselves constantly? The Mojave project was the first uh-oh. Did Microsoft have to lie to the consumers to get them to like the product again? What happened to the fun and delicious Seinfeld and Bill Gates ad. That was a great tv spot, but it seems like they are stuck on trying to reconcile with the consumers. Microsoft Windows are trying to defend a product that just isn't functional.

Here is the latest try with one from the series of I'm a PC, again to defend against Mac's reputation to show how ancient PC has become. It's the new smear campaign to go along with Barach and McCain campaigns.

That commercial doesn't scream I want a PC. No strengths/attributes were included in the ad just the use of celebrity endorsements, that I'm sure was costly, but one problem with the campaign’s credibility....the ad was created using a Mac.

Thursday, October 2, 2008

Your Next Advertising Frontier

Do you think you have advertised almost anywhere? At Bing Design, we have covered canvas from newspaper ads to wall murals and sock monkeys to sandals, but I think there is one space we just haven't!

JP Aerospace fly high altitude balloons into the final frontier.

Ad sizes start at $400 for a 2x2-inch canvas and for those big attention getters... 4x8-inch at $4200.

These high altitude v-shaped balloon vehicles are roughly 6,000 feet long and uses an electric propulsion to slowly reach orbit over several days. Take a look at some sample ads from the website.

I can see this beneficial to a small business or perhaps to cross promote two brands. Cut the cost of the ad and provide that innovative and "out-of-this-world" (pun intended) marketing edge you might be looking towards.