Wednesday, December 31, 2008

Outdoor Campaigns with RFID tags

I was reading up on Rohit Bhargava blog at Influential Marketing and found one of his 2009 predictions rather interesting. Tikitag service enables you to connect real world objects to the online world using RFID (NFC) tags. This online ID service can revolutionize any outdoor & print campaigns. Brands are enabled to make their campaigns interactive. How?

When a consumer touches a billboard with an NFC reader (Nokia phone for example) the consumer will get more information via e-mail, post or SMS message.

250-400 million NFC enabled phones sold by 2012. That's 40% of all new phones.

Barcodes will have a better use using the cellphone as well. Scan a magazine barcode and get more information via mobile website.

Let the consumer drive interaction.

Tuesday, December 16, 2008

Stove Top Stuffing Public Transportation

With the following months of frigid cold air and winter storms, standing outside and catching the bus is sure not something ANYONE wants to do...until Stove Top Stuffing came up with an advertising first.

What you are seeing is Kraft and marketing firm, Interpublic Group have installed heaters in bus shelters around the city of Chicago. The slogan reads: "Cold Provided by Winter. Warmth Provided by Us.

Great campaign. For $100,000, to associate the connection between the right-out-the-stove warmth of Stove Top and that I love Stove Top Stuffing are amazing for me! If my regular bus stop had a heater, I'm pretty sure on my way home from riding the Dayton RTA, I'm going to stop and get some stove top. Although I can see these heaters as a point of interest for many homeless who are out bearing the cold, I'd hang out with homeless people if I could get free stovetop at the bus stop every morning.

Here is an article from the New York Times.