Tuesday, June 16, 2009

All Aboard the Steam Whistle!

I've been enjoying many a microbrew of recent, and I got to say, I can't miss this train! One of Canada’s top micro-breweries sets itself apart with a fun attitude and old fashioned dedication to excellence and clean fun!

This Canadian ad for Steam Whistle beer, by Sharpe Blackmore Euro RSCG in Toronto, ties the brew's name and logo into a pretty clever train gag.

Simply put, this ad is clever, memorable, and creatively makes a statement about the brand that viewers will remember. Who would expect opening a bottle of beer could become so memorable and entertaining?

Via AdFreak

Thursday, June 4, 2009

Re:Invention - GM

Plan and simple: Not a fan. Can General Motors make up for decades of mistakes in a 60 second spot? That is the ambitious goal:

Deutsch launched this campaign dedicated to educating the public about the changes the company is going through. The campaign attempts to reassure viewers that "we aren't witnessing the end of the American car. We're witnessing the rebirth of the American car."

Here's a choice quote for you: “There was a time when our cost structure could compete worldwide. Not anymore.”

I guess one way to come out of Chapter 11 bankruptcy is to start over at Chapter 1, the rebirth. Here's to your re:invention GM!

Do You Bing?

Being that I work for Bing Design, I would hope it doesn't surprise you that I would happen to post an ad for Bing, the new decision engine by Microsoft. JWT does a good job stick to their tagline of creating ideas people want to spend time with.

Of course when I went to check out Bing I did Google it first. Bing does have several differentiators to the search capabilities, compared to Google, but honestly I feel that the chaotic state of digital information overload will still haunt people who use the search functionality.

I was on the edge of my seat waiting to hear just what it sounded like to 'bing'.