Thursday, June 4, 2009

Re:Invention - GM

Plan and simple: Not a fan. Can General Motors make up for decades of mistakes in a 60 second spot? That is the ambitious goal:

Deutsch launched this campaign dedicated to educating the public about the changes the company is going through. The campaign attempts to reassure viewers that "we aren't witnessing the end of the American car. We're witnessing the rebirth of the American car."

Here's a choice quote for you: “There was a time when our cost structure could compete worldwide. Not anymore.”

I guess one way to come out of Chapter 11 bankruptcy is to start over at Chapter 1, the rebirth. Here's to your re:invention GM!

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