Sunday, March 15, 2009

Global Warming Hits Home

I'm not really big on this Global Warming issue. Frankly I think it's a load of bull. I am, however, all for reducing our carbon footprint. After watching this environmental public service announcement, I've reconsidered and will take another look at this in a better perspective.

This environmental PSA from a Brazilian ad agency Ponoto de Criacao quietly and skillfully dramatizes the problem of climate change. "When you feel it, it's already too late." are powerful words. The image at the end is a vivid realization that can have a lasting impressions on anyone.

Please take the time to do anything to save our mother earth.

Via AdFreak.

1 comment:

  1. Combating climate change may not be a question of who will carry the burden but could instead be a rush for the benefits, according to new economic modeling presented at “Climate Change: Global Risks, Challenges & Decisions” hosted by the University of Copenhagen.

    Contrary to current cost models for lowering greenhouse gases emissions and fighting climate change, a group of researchers from the University of Cambridge conclude that even very stringent reductions of can create a macroeconomic benefit, if governments go about it the right way.

    “Where many current calculations get it wrong is in the assumption that more stringent measures will necessarily raise the overall cost, especially when there is substantial unemployment and underuse of capacity as there is today”, explains Terry Barker, Director of Cambridge Centre for Climate Change Mitigation Research (4CMR), Department of Land Economy, University of Cambridge and a member of the Scientific Steering Committee of the Congress.