Saturday, February 7, 2009

Coffee Wars - Dunkin' vs. Starbucks

Starbucks announced they will stop serving Decaf after 12pm to its patrons. The world’s largest coffee chain, will stop continuously brewing decaffeinated coffee as part of a drive to waste less and save $400 million. Disadvantage to consumers who don't want caffeine in the afternoon. Advantage to the competition. In particular, Dunkin' Donuts.

After an ad that featured Rachel Ray in a Muslin scarf being pulled, Dunkin' Donuts found a way to redeem consumer loyalty via a slip in the economy. Dunkin' Donuts launched an online campaign that used a blind taste test to prove better than Starbucks. Now to follow the online campaign. A new print campaign with some clever copywriting (Click on the image to read the full text):

"We don't work around our schedule, we work around yours."

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