Let Yourself Feel

There is nothing in a catepillar that tells you it's going to be a butterfly.

This animation is all about the colors. Plain and simple. With mesmerizing audio, and a fluid animation of colors and dust.

Future of Banner Ads - Pringles

I found this post over at the Sweet Science. Can this be the future of click-thrus and perhaps the change we see in Pay-per-click advertisements?

The ad "shows a young, online audience how fun, eccentric—and even downright weird—life with Pringles can be." The best part? It doesn't even take you to the Pringles Web site. That's a quality I can appreciate in a banner ad. It does expose, however, that Pringles needs to make a wider can already.

I bet you want to keep clicking!

All Aboard the Steam Whistle!

I've been enjoying many a microbrew of recent, and I got to say, I can't miss this train! One of Canada’s top micro-breweries sets itself apart with a fun attitude and old fashioned dedication to excellence and clean fun!



This Canadian ad for Steam Whistle beer, by Sharpe Blackmore Euro RSCG in Toronto, ties the brew's name and logo into a pretty clever train gag.

Simply put, this ad is clever, memorable, and creatively makes a statement about the brand that viewers will remember. Who would expect opening a bottle of beer could become so memorable and entertaining?

Via AdFreak

Re:Invention - GM

Plan and simple: Not a fan. Can General Motors make up for decades of mistakes in a 60 second spot? That is the ambitious goal:



Deutsch launched this campaign dedicated to educating the public about the changes the company is going through. The campaign attempts to reassure viewers that "we aren't witnessing the end of the American car. We're witnessing the rebirth of the American car."

Here's a choice quote for you: “There was a time when our cost structure could compete worldwide. Not anymore.”

I guess one way to come out of Chapter 11 bankruptcy is to start over at Chapter 1, the rebirth. Here's to your re:invention GM!

Do You Bing?

Being that I work for Bing Design, I would hope it doesn't surprise you that I would happen to post an ad for Bing, the new decision engine by Microsoft. JWT does a good job stick to their tagline of creating ideas people want to spend time with.



Of course when I went to check out Bing I did Google it first. Bing does have several differentiators to the search capabilities, compared to Google, but honestly I feel that the chaotic state of digital information overload will still haunt people who use the search functionality.

I was on the edge of my seat waiting to hear just what it sounded like to 'bing'.

Mentos Outdoor Campaign - The Art of Bouncing

Here's a way to get you bouncing on your way to work on Monday. Chick'n Swell, Cossette and Mentos Gum unload 100 giant jumping balls to provide some much-needed fun to Montrealers.

Global Warming Hits Home

I'm not really big on this Global Warming issue. Frankly I think it's a load of bull. I am, however, all for reducing our carbon footprint. After watching this environmental public service announcement, I've reconsidered and will take another look at this in a better perspective.

This environmental PSA from a Brazilian ad agency Ponoto de Criacao quietly and skillfully dramatizes the problem of climate change. "When you feel it, it's already too late." are powerful words. The image at the end is a vivid realization that can have a lasting impressions on anyone.



Please take the time to do anything to save our mother earth.

Via AdFreak.

Live Every last Drop

The beer bottle in this Heineken ad from McCann Erickson Dublin has lived quite the life. From the brewery to the journey it endures before it finally makes it "splash" at the party.

Nice spot, I really enjoyed the music and makes you think before we die, does our life flash before our eyes? Was it a life that we could look back on and say you did everything to live life to the fullest?




This is the second post for Heineken. Check out this comical spot: Every. Man's. Dream.

The Napkin Notebook

Creative brilliance can come from anywhere. What's important to remember is what setting you were in. Some of the greatest ideas started from a sketch on a cocktail napkin.

Euro RSCG Worldwide has developed the Napkin Notebook, a spiral-bound collection of cocktail napkins ready to be filled with notes, sketches and your creative content. Plus it's handy in case you want to grab the number of that cute girl at the end of the bar.

Where were you the last time you had a great creative idea? Go the site and sketch or write on the notebook, and email your creation or idea to a friend.