Humor and sincere. Hallmark icontinues their series of touching stories featuring greeting cards with “Brother of the Bride”, set at a wedding. Agency Leo Burnett created this spot.
In short, a young man, the brother of the bride, makes it clear through his continual conversational gaffes that he has little tact or accuracy. When he gets up to say a few words about his sister everyone is anxiously interested to hear what he’ll come out with.
But he’s taken the safe route of sharing the inspirational words from a Hallmark card. The ad is rescued from sentimentality by a humorous reference to the bride’s mother.
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