Friday, August 1, 2008

The Environmental Shoe

Adidas going green? Not quite...A recent ad campaign billboard in London, Adidas appears to be reaching out to the environmentally conscious type. The ad features an Adidas running shoe without typography or a logo on a billboard composed of vines, plants and foliage. The brand is well known for it's three stripe etching on the shoe that it's pretty easy to associate which brand it is. The message they are going for is clear, but only points in the right direction and is far from sincere.

Reports have come back that the vines are made of plastic. I got to say I was a little let down once I heard find out that a beautiful ad that represents such a positive message is constructed of plastic that so happens to be polluting the world. Shame to hear that loss. Innovative idea nonetheless.

Source: Injoy Design

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