Today's posts I found a couple new ad campaigns that take are drawn by the the ink of a pen. The first showing how vivid a pen can really influence choices you make and the second a more friendly turn to ....
The first video was created by TBWA France, ADWEEK's Global Agency of the Year in 2006, introduced this year, for the client Amnesty International, and directed by Zurich 29 (You might want to translate this page). This video touches on some very controversial issues and it really gets the consumer to want to act. It provides the emotional feel that gets the viewer in touch and that many people can relate to when contributing to charities.
This animated spot sends the message that a pen can be stronger than a sword, and we all have the power to save the abused victims by using our own voices, and signatures. A great piece, and a rich message. Talk about a life-saving signature. This was actually a second spot of the Amnesty Ink.
You can view the other spot, called Signature > HERE. This won a Cannes Gold Lion earlier this year.
The second in our series is a Nokia spot called Maps. In this video, the people use the Nokia Maps application on their Nokia phone to help them determine how to draw the map. This spot ran in the UK, with agency direction by Wieden+Kennedy.
It's best to say that "the pen is the tongue of the mind."
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