Saturday, August 9, 2008

Inside a Google Video

This interesting outdoor campaign for Google Video Germany used a billboard imitating a real-life video player capturing the simple things in life. The tagline "Any Film You Can Imagine", is a simple message that intice people to search for videos and to upload their own videos.

The billboard has a google search bar at the top with a search phrase with the billboard placed somewhere in Germany where people might be doing that of which is in the search criteria and the bar below shows what looks like a video streaming.

It's not very clear if the campaign was launched before or after the YouTube, but the fact that the video embedded above is from YouTube tells a lot about Google Video's success. The campaign makes the point that online video presents life in all it randomness and that is what makes it a success with the crowds.

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